OUR process

Initial consult & goal setting

1.

Illustration of a woman with long black hair wearing a purple polka dot shirt, using a headset and working at a computer in an office setting with a potted plant and shelves in the background.

We sit and understand your business, goals, target audience, and industry landscape, which is crucial for creating an effective social media strategy.

So, by defining clear objectives and KPIs, we ensure that our social media efforts align with your overarching business goals, setting the foundation for a targeted and results-driven approach.

Platform selection & Profile setup

2.

Digital illustration of A person holding a smartphone standing in front of a large depiction of an email inbox on a digital device.

Selecting the right social media platforms based on your target audience, industry, and content strategy is essential for maximising reach and engagement.

By establishing a strong presence on relevant platforms, your business can connect with your audience, build brand awareness, and drive traffic to your website or storefront. Each platform offers unique features and audiences, allowing you to tailor your messaging and content accordingly.

Content strategy & creation

3.

Illustration of two people engaged in a text conversation on smartphones, with speech bubbles, background elements, and a large phone outline.

Developing a cohesive content strategy that resonates with the target audience and reflects your brand identity is key to maintaining a consistent and engaging social media presence.

Quality content drives engagement, fosters brand loyalty, and positions you as an authority in your industry. We work within your budge to create a variety of content types, including posts, images, videos, and stories, to keep the audience engaged and encourage interaction with your brand.

4.

Monitoring, analysis & Optimisation

Digital illustration of A woman with dark hair in a ponytail sitting at a desk using a laptop, with purple and white leaves on the desk, a document with text and an image on the wall, and a speech bubble with three dots.

Regularly monitoring social media performance, analysing metrics, and optimising content based on insights are critical for maximising ROI and achieving long-term success.

We track key metrics such as reach, engagement, conversion rates, and audience demographics, we gain valuable insights into what's working and what needs improvement. This allows us to refine our approach, identify emerging trends, and capitalise on new opportunities to further enhance your social media presence.

Tools to Help you Succeed

CONTENT OPTIMISATION

Each social media platform has its own set of parameters. Therefore, to make your content look its best, we adhere to the required guidelines to ensure your product, brand and values are displayed in the best possible light to your customers.

CUSTOMER ENQUIRIES

We can handle any business or customer enquiries that come via social media channels. This allows you to focus on your craft while we take care of any client concerns and address them in a timely manner, which will ultimately increase customer service satisfaction.

POST SCHEDULING

We can help plan out content in advance and schedule for it to be posted at the right time. Some examples might be planning content for major holidays, such as Christmas, and releasing it periodically during the allocated time frame.

POST ENGAGEMENT

Engaging on social media is a guranteed way to get more people to check out your business. By engaging with relevant posts that are related to your business niche, we can ensure your business and brand attract the right clients that are already interested in the stuff you’re doing, which not only helps get your name out there, but also invite clients that are more likely to buy from you as you are exactly what they’re interested in.

ANALYSING TRENDS

The main thing that excels posts on social media is utilising trends. This can be trending music, dances and/or themes that people are interested in for the time being. By creating content around these trends, we can propel the effectiveness of your posts to reach an even wider audience and thus getting more eyes on you.