SeamossVibes Rebrand

At our studio, we specialise in helping small businesses and local brands in South Australia stand out in competitive markets. SeamossVibes, a family-owned company producing freshly made sea moss gels, came to us with a clear challenge: their product was high-quality, but their branding and marketing didn’t reflect it.

This case study shows how we transformed SeamossVibes from a “health shop” aesthetic into a premium lifestyle brand through strategic design, photography, and marketing.

1️⃣ The Challenge

SeamossVibes’ original packaging was bright and text-heavy, with a style more aligned to pharmacy or discount health food products. While functional, it didn’t convey the natural richness, premium quality, or wellness benefits their sea moss gels offered.

Additionally, their existing product photography, while colorful, lacked the sophistication needed to attract new customers and stockists.

2️⃣ The Approach

We implemented a holistic rebrand that touched every element of their identity:

Brand Identity & Label Design
- Introduced minimalist design with a refined color palette.
- Established a clear information hierarchy: brand, product name, key benefits, nutrition.
- Created a consistent label system across flavors for stronger shelf presence.
Photography & Content Creation
- Shot a new suite of premium product images.
- Focused on modern, minimal compositions with professional lighting.
- Delivered assets optimised for social media, website, and retail promotion.
Marketing Strategy
- Positioned SeamossVibes as a premium wellness lifestyle brand.
- Updated marketing collateral and assets to reflect a modern, cohesive identity.

3️⃣ The Results

Since launch, SeamossVibes has achieved:

New stockist partnerships with health stores and wellness retailers.
Improved brand recognition within the local wellness community.
Increased customer trust and sales, with customers perceiving the brand as premium and trustworthy.

BEFORE

AFTER

4️⃣ Why It Matters

This project demonstrates the power of strategic rebranding. By combining design, photography, and marketing strategy, we were able to elevate a local brand into a premium position in its market — proving that small businesses can compete with bigger players when their branding reflects the quality of their product.

At our studio, we’re proud to collaborate with businesses like SeamossVibes, helping them bring their vision to life while setting them up for long-term growth.